Thursday, February 11th
The webinar will be approximately one hour and start at 3 p.m.
Imagine beginning Catholic Schools Week knowing that 90% of your current students will be returning next year...
Do you factor retention into your enrollment management plans? Who is "in charge" of retention in your school? In this webinar, we will talk about the four major attrition flags, understanding and using data to build strategy, retention committees, and ideas for keeping your current families happy, engaged and committed. Designed specifically for elementary schools. Note: improved retention impacts recruitment and revenue!
Participants will be asked to:
- Reflect on what they are proactively doing NOW regarding retention (question: what can you be doing better?)
- Calculate and use data properly (question: do you know your retention rates by grade?)
- Think about their timelines and how simple changes could make big differences (question: when do you begin the re-enrollment process? why? is that optimal?)
- Consider what they are doing to create the exceptional family experience (question: is everyone in your school actively engaged in this pursuit?)
Kathy Link has extensive experience in both enrollment management and development at the elementary and secondary levels. Prior to joining Partners in Mission, Kathy was Senior Director of Schools for the Healey Education Foundation, where she served 12 schools. Some specific achievements included a 34% increase in enrollment over two years at a small rural elementary school, increasing a high school annual fund by 86% in one year, and helping to develop, launch and train boards of specified and general jurisdiction. She was instrumental in codifying and rolling out the enrollment management methodology and also developed a new approach to workshop training. She also developed an internal methodology that serves as a staff resource for training and process implementation.
Over the course of her career, she has developed a prospect management system to increase the number of matriculated scholarship students, guided the launch of a $10M capital campaign for a hands-on science center and increased corporate sponsorship by 60% in one year for a major performing arts organization. In addition, Kathy founded a consulting firm to serve small to mid-size non-profits in need of marketing, management and fundraising expertise. She also served as an adjunct college level instructor in marketing and management.
Kathy earned an MBA from Lehigh University and a BA Magna Cum Laude in management from DeSales University. She lives in Allentown, Pennsylvania with her daughter, Madeline.