Refreshing a Brand Image Across Multi-Media

  • Admissions
  • Advancement
  • High Schools
  • Marketing-Communications
Refreshing a Brand Image Across Multi-Media

Embarking on a brand image "refresh" is daunting. Fairfield Prep Communications will share their experience in deploying a new website re-design, plus creating and employing new video, digital and print marketing tactics. The objective was to build a synergistic approach to messaging, ultimately supporting the admissions season as well as Advancement initiatives.
Colleen Adams, Director of Communications, Fairfield College Preparatory School - CT
Ronald DeRosa, Digital Communications Manager, Fairfield College Preparatory School - CT

Colleen Adams has served as Director of Communications at Fairfield Prep for 12 years. Previously, she managed advertising and marketing campaigns in the business and non-profit sectors. She has worked in both agency account management and product/service marketing roles.

Ron DeRosa Fairfield College Prep School Digital Communications Manager

Ronald DeRosa has served as Digital Communications Manager at Fairfield Prep since August 2017. He is responsible for the school’s website, as well as video and photo editing for the school’s marketing efforts. Ronald previously worked in the journalism industry, as a reporter and online producer for several outlets including the Hartford Courant, Hearst Connecticut Media and Patch.com.

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