Brand Positioning: How to Create a Strong Brand Strategy

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Brand Positioning: How to Create a Strong Brand Strategy

Let’s be honest. We all know that there is more to your school’s brand than your logo and style guide. It is how you position your school in the minds of your school community, outside community, and prospective families.

Explore the challenges and opportunities; along with a plan that begins to strategically position your school to succeed in an over-populated market of independent schools.

You will return to campus knowing what you can do right now and what it will take to build a competitive school brand. Be prepared to think differently, interact with your colleagues, and most importantly be courageous and honest with how you feel about your school. 

We will explore what your key attributes are and how important they are to your print, website, and photography. This hands-on workshop will have you applying your brand attributes to all your school’s marketing materials. You will leave knowing what they are, how important they are to your school community, how they relate to your competition, and how to apply them. 

In addition, we will touch upon what images your school is projecting to your audience. Are you showing the right message about yourselves? Bring examples of your school photos and learn how to photograph your school effectively to capture your unique message.

Furthermore, I encourage attendees to bring their marketing materials for a deeper dive into constructive criticism before, during, and after my presentation. 

Jim Healy; Owner, Photographer, and Brand Architect; Peapod Design 

Graduate of Rhode Island School of Design who envisions putting one-of-a-kind imaginative solutions in the service of independent schools and colleges. Jim conducts workshops and bootcamps all over the country on school branding. He is the founder of the Brand Together Conference, a 3-day intensive workshop-style conference on school branding and marketing held each year at the Providence Art Club each April.

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