An Equation for Success. (Quality + Value) x (Brand + Marketing)= Enrollment

In this session, we’ll discuss the importance of offering an education experience in which families find value. Together with appropriate branding and marketing, your school’s enrollment will grow!

Alison Mueller, Director of Marketing, Enrollment and Development - Diocese of Manchester

In her role at the Diocese of Manchester, Alison serves as a resource for all 18 diocesan Catholic schools in New Hampshire in the areas of marketing, brand management, and prospective student enrollment and retention, and school development activity. Additionally, she is responsible for the marketing of the NH Catholic Schools on a statewide level. Most recently, she launched a nationally-recognized Transfer Incentive Program and a state-wide teacher hiring campaign. Educated in Catholic schools, Alison received her B.A. from Saint Anselm College, her M.B.A. from Champlain College, and a certificate in Marketing Strategy from Cornell University. She has presented on a number of enrollment topics at a local, regional, and national level.

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